UPSWELL AT AAM 2010 CONFERENCE

John Gordy from The National Gallery of Art asked Upswell to co-teach a primer on video geared towards museum professionals at the American Association of Museum Professionals Conference in Los Angeles—and we could not but accept the opportunity. The session will cover the fundamentals of video production and post-production in 90 minutes. Ambitious, yes. But, hopefully, fun and instructive for everyone.

Over the course of the workshop, we will ask participants to think about the ways video fits into the broader digital strategy of their respective institutions. After all, as content strategists, it doesn’t make sense to us to teach video without understanding why an organization should have recourse to video as a communications tactic in the first place!

Here is the description:

Technology Tutorial – A Basic Primer on Video Production

Learn the basic steps involved in producing a video, whether hiring a crew and an editor, or as a do-it-yourself project. Scripting, storyboards, lighting, locations, audio, cameras and editing systems will be discussed. Participants will get to shoot and edit footage and be eligible to win a new Flip Cam. In partnership with the AAM Public Relations and Marketing Committee (PRAM). Instructors: Robin White Owen, Web 2.0 Strategy & Implementation; Erica Dillon, Principal, www.hello-upswell.com

Even if you’re not participating in the workshop (and are interested in video), do try to catch Erica before or after the session. She’ll be more than happy to chat with you about your video project(s).

See you soon!